GrooveFunnels Vs MailChimp. Which Is The Best Option?

If you’re looking to build your online business or presence it does day and age, you’re in for a bit of a rough time.

Not because of the fact that the options are too few, but because there are too many. Which option is the best and for what specific function?

In this post, I’ll be comparing one of the newer options, when it comes to all-in-one digital marketing platforms, with one of the most well-established and long-lasting options, in the same space. 

GrooveFunnels or Mailchimp? Which one is better? In this GrooveFunnels vs MailChimp post, I’ll be looking over the features, the pricing, the limitations…and pretty much, as much as I can, so as to help you decide on which one to choose.

Let’s go! ?

GrooveFunnels Vs MailChimp

What Is GrooveFunnels? What Is MailChimp?

Before we go further, let’s look at what each of these platforms are, so that we can get a better understanding of we can do with each of them.

What Is GrooveFunnels 

GrooveFunnels is an all-in-one digital marketing platform, that was created by the ex co-founder of Kartra, Mike Filsaime, at the end of 2019. It’ll allow you to do anything from email marketing to page building websites, funnels, selling digital products online and much more.

I’ve written a lot about this platform on my site, and I’m both a lifetime member, a backer and an affiliate for the platform. If you want a com complete breakdown of all of the tools, I suggest you take a look at this article here.

GrooveFunnels has taken the marketplace by storm, by becoming a cheaper, more modern alternative to over 26 different tools, has a completely new outlook and technology, and is praised to become the number 1 digital marketing platform, in 2023.

What Is Mailchimp?

MailChimp is, as the name suggests, is actually more of an email marketing and autoresponder software, that allows you to create and do, pretty much anything you want, when it comes to email marketing (although not only).

MailChimp allows everything from customized email marketing campaigns, to lists and contact edits, imports, the ability to use pre-made email templates, use custom automation, and a bunch more stuff. 

It was created back in 2001, and has been one of the leading email marketing platforms, ever since. It was originally intended to be only an email marketing platform, when it was first created, but it’s gone on to include features such as landing pages, forms, and even allows you to build your own websites.

Thus, MailChimp is mostly an email marketing software, and it allows for a complete full-service marketing CRM functionality, audience segmentation and interactive analytics, as well as some other cool features.

GrooveFunnels Vs MailChimp: The Features

GrooveFunnels Features

Let’s look at all of the different features that GrooveFunnels has, so that you know exactly what you can do with it.

  • Landing Page and Website Builder – Build fast loading, modern and SEO optimized, pages and websites.

  • Email Automation – You can do email marketing with the help of the integrated email autoresponder tool GrooveMail.

  • Host videos – GrooveVideo, allows you to host and upload, brandable videos onto your account, and add player skins, CTAs and see video analytics.

  • Sell your own digital products – You can create complete sales checkout pages, pricing, discounts, coupons and more, with the help of the GrooveSell sales platform.

  • Create affiliate programs – You can also create affiliate programs for your products, as well as become affiliated with other people’s products and sell these for a commission, with the help of the tool GrooveAffiliate.

  • Create surveys and quizzes – GrooveFunnels allows you to create surveys and quizzes that you can add to your pages, to increase engagement and conversions. It has two specialized tools just for that, which are GrooveSurvey and GrooveQuiz.

  • Create your own blogs – GrooveFunnels actually allows you to create a complete blog, with the help of the tool GrooveBlog, which will be comparable to something like WordPress.

  • Schedule calls and events – You can also schedule coaching calls, meetups, and other events, with the help of GrooveCalendar (and send the reminders through GrooveMail, for example).

  • Helpdesk Tool – GrooveFunnels also includes a helpdesk feature tool called GrooveDesk, which will allow you or your team to deal with support tickets and customer issues, from within one dashboard.

  • Create membership sites – If you’re interested in creating membership sites, then the tool GrooveMember allows you to lock, share and drip feed your content to all your customers and users.

  • Host your own webinars – If you’re looking to run your own webinars, GrooveFunnels has got you covered there too! GrooveWebinar is the perfect tool for both live and automated webinars.

These are some of the features of GrooveFunnels. As you can see, it’s an amalgamation of functions, that replaces a bunch of other tools and all underneath one same roof.

You can learn more about some more features like the GrooveFunnels open-source developers kit, integrations and more, here

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MailChimp Features

MailChimp is a little less complex than GrooveFunnels, since it’s not as flexible in the amount of tools it has. With that said, MailChimp still allows for some interesting features. These are:

  • Create brandable highly professional email marketing campaigns, complete sequences, broadcasts and automations with A/B testing feature.

  • Thorough interactive analytics and pin-point behavioral targeting, segmenting and tagging. 

  • Award winning, 24/7 customer support

  • Over 250 software integrations.

  • Full marketing CRM functionality.

  • Content Studio, built-in photo editor, image library and premade done for you email templates.

  • Landing page builder and website builder. Similar to the GrooveFunnels GroovePages tool, but nowhere near as potent.

  • Digital Ads, post scheduling, postcards and transactional email.

These are just some of the features of the MailChimp platform. If you want to learn more about it, you can head over to their site, here.

GrooveFunnels Vs MailChimp 2

GrooveFunnels Vs MailChimp: Pricing

Now, let’s go ahead and look at the pricing differences between both of the platforms.


When it comes to GrooveFunnels pricing plans, there are actually currently 4 different plans available. These are

GrooveFunnels Base AccountFREE. This account is 100% free with no credit card required, and it allows you to get access to GroovePages lite (the website and page builder) GrooveAffiliate (the affiliate dashboard and affiliate program builder) and GrooveSell (the sales pipeline builder). It also allows for up to  3 custom domain integrations (free hosting) and a free SSL certificate. You can get a free GrooveFunnels account here.

GrooveFunnels Silver $99/month – This plan gives you access to the same tools as the free account, with the addition of GrooveMail (integrated email autoresponder with up to 10,000 contacts), GrooveMember (membership site builder), GrooveVideo (video hosting platform), and also upgrades GroovePages lite to GroovePages PRO (unlimited domains and functions).

GrooveFunnels Gold $199/month – This plan, gives you access to all of the tools from the former plans, with the addition of some other tools. These tools are GrooveDesk (helpdesk tool) GrooveCalendar (events and calendar scheduling tool) and GrooveBlog (powerful blogging platform).

GrooveFunnels Platinum $299/month – This is the more expensive of the plans, and it gives you access to all of the tools in the rest of the plans, with the addition of the super powerful GrooveWebinar (for live and automated webinar hosting), GrooveSurvey (to add surveys onto you sites) GrooveQuiz (for adding quizzes onto your sites).


MailChimp also has 4 different pricing points, and a 5th option which is a “pay as you go” option. The pricing for MailChimp, is as follows:

Free – This option doesn’t require you to need to pay anything, and it allows for up to 2,000 contacts. You also get access to forms and landing pages, although you don’t get some of the bigger features like dedicated support and advanced segmentation. You also get a MailChimp subdomain, and can only build 1 audience.

Essentials – This plan starts at $9.99/month, allows for up to 50,000 contacts, allows for up to 3 audiences, allows for every email template, A/B testing, allows for custom branding (no watermark) and gives you 24/7 support.

Standard – This plan starts at $14.99/month, allows for up to 100,000 contacts, 5 audiences, and allows you to do dynamic content, custom templates, optimize the send time and behavioral targeting.

Premium- This plan costs a minimum of $299/month, allows for up to 200,000 contacts and you get some important features like multivariable testing, phone support and advanced segmentation.

As we mentioned before, there is also a fifth option, which is a “pay as you go”. You can choose the amount of contacts that you want to start off with, in any one of the 4 different prices, which allows for a ton of flexibility.

You can do something like 500 contacts on the essential plan, or 1,000 on the premium plan, or 700 on the standard plan…you get the point.

GrooveFunnels Vs MailChimp 3

GrooveFunnels Vs MailChimp? My Recommendation.

Alright, we’re getting to the end of this GrooveFunnels Vs MailChimp post. We’ve now looked at some of the differences between both of the software platforms, we’ve gone through the pricing and what each of them are. 

There is, however, a clear difference between both, that make your decision…pretty much dead simple (at the very least when it comes to email marketing).

Here is what I recommend you do:

  • You should use GrooveFunnels, if:

You’re interested in creating a complete digital business, from start to finish.

If there is even a slight chance that you’ll be running webinars at some point in time, creating your own membership platforms and courses or or even scheduling coaching calls, selling your courses and delivering them through email or having to deal with customer support tickets or heck if you even want to build a blog at some point…then you’d want to probably use GrooveFunnels.

  • You should use MailChimp if:

You’re only interested in doing email marketing, and you don’t want to spend too much money to get started, or you want to something simple that has been around for a long time, and you’re not sure if you’ll ever be integrating something like funnels, blogging and webinars,

If you’d rather use a third-party app and don’t mind having all of your tools under different hubs, and want to use the best of the best of each category…then MailChimp (in combination with other tools) is a better overall option.

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