Doing keyword research can be tough as heck. It can take a lot of time, you might not get the best results you’re looking for, and the data changes from tool to tool, so you’re never quite sure if you’re doing it right…but at the same time, it’s a necessary evil. You kinda need to have it in place.
In this post, we’ll be looking at the Helium 10 Cerebro tool, what it does, how much it costs, how to get it, how to use it…and pretty much anything and everything in between, so that you know exactly how to go about navigating this powerful piece of software for your own research.
Let’s take a look.
Table Of Content
What Is The Helium 10 Cerebro?
Cerebro is the Helium 10, premium keyword research tool.
Helium 10, is a software as a service (SAAS) platform, that allows you to do pretty much anything you want and need, when it comes to selling products on the Amazon marketplace. It includes everything from keyword research, to pay per click ads, to how to make your listings listing and even different tasks that aren’t specifically Amazon seller related, like email marketing, profit calculations, analytics and so on.
The idea behind the Cerebro tool in particular, is that you’ll be able to add any ASIN number (individually or in multiples) of any Amazon product, and the tool will spit out some great data for you to work with.
This data, includes:
- Distribution: You’ll be able to see the organic and sponsored keywords for the ASIN. The sponsored keywords in particular, are very interesting, because you get an idea of what keywords, the ASIN produce you choose, is showing up on the sponsored section.
- Frequently bought together items: You’ll be able to see, which products were frequently bought with the ASIN you’re choosing.
- Word Frequency: You’ll be able to see the amount of times, certain words are used in the searches.
Now when it comes to keywords in particular, the Helium 10 Cerebro tool, gives you a lot more information…
You’ll be able to see, get access to, and filter through, information and data such as:
- Cerebro IQ score: A number that compares monthly searches to competing products. The higher the score, the more demand (searches) vs supply (number of competitors) there is.
- Search volume: The amount of times a specific keywords is searched for, each month.
- Sponsored ASIN: This is the number of ASINs recently running sponsored ads, for that specific keyword.
- Competing products: This is an estimation of the other products that appear on the results, for that specific ASIN.
- CPR 8-Day: The cerebro product rank, estimates the amount of sales that have to happen of that product, over an 8 day period in order to rank on page 1 for that keyword.
- Match type: Source of the keyword, whether that be organic, paid or Amazon recommended.
- Amazon Recommended Rank: Number of keywords that Amazon recommends for this ASIN.
- Sponsored Rank: Sponsored ad position last detected (you can hover over the number to see how long ago the data was last updated at).
- Organic Rank: Organic search position detected for the keyword (you can hover over the number, to see how long ago the data was last updated at). This allows you to do, something like for example, see which keywords, the ASIN is ranking #1 through #10 for, for example, which is super powerful. If it’s on the top organic position…it’s almost assuredly getting sales.
- Cerebro IQ score: A number that compares monthly searches to competing products. The higher the score, the more demand (searches) vs supply (number of competitors) there is.
Helium 10 Cerebro: Filtering & Data Crunching
The Helium 10 Cerebro tool, like many other keyword research tool, gives you a lot of data to work with.
But it wouldn’t be any good, if you weren’t able to go in, and filter the information, to your heart’s content.
Plus…
Some of the Amazon product that you’ll find out there, will have multiple tens of thousands of keywords for you to go over, and ain’t nobody got time for that!
Cerebro, allows you to set a specific parameter to filter through, any one of the following variables: Search volume, Cerebro IQ, Organic rank, number of words, match type and Amazon choice.
This way, you could choose to have Cerebro show you, for example:
Only the keywords that contain 2 or more words, with a minimum of 200 searches/month, that also have little competition (say, Cerebro IQ score of 100, as an example) and that also used to be an Amazon Choice product.
This obviously allows for a ton of flexibility and allows you to really hone in on potential untapped keywords, might give you ideas for potential buyer keywords, keywords that might be worth paying for (because of the low competition and high search) and keywords that you might want to stay away from because of the amount of competition.
Amongst other things…
Apart from this, the Helium 10 Cerebro tool, also allows for some advanced filtering too.
These options, allow you to go even deeper, and filter your results through a minimum and maximum amazon recommended rank, sponsored rank, competing products, and even show or exclude keywords that contain certain words (in case the results are a bit out of context).
Cerebro, as well as any of the other tools of the platforms, works on any one of the Amazon marketplaces.
Here’s a little video that goes over the tool in a bit more detail:
How Much Does Helium 10 Cerebro Cost?
So how do you get access to the Helium 10 Cerebro tool? How much does it cost to use?
You can get access to the tool, in a few different ways.
Helium 10 Cerebro: A La Carte Option
This option, allows you to get access to a very specific set of tools from the software (of which the Cerebro tool is included in), without having to pay for all of the tools at the same time.
As you might know, Helium 10 is an “all-in-one” solution, and gives you everything you need when it comes to selling on Amazon…but then again, not everyone is going to want to use all of the tools.
The A La Carte option, gives you the opportunity to get only the Helium 10 Cerebro tool, for the very cheap price of $37/month.
This is a very reasonable price, which you can cancel whenever you want, and it gives you unlimited access to the tool, without stifling your ability to research.
Helium 10 Cerebro: Paid Plans
Regardless of choice, if you decide to take any one of the paid options for the complete Helium 10 platform (Platinum, Diamond or Elite) you’ll get access to the Helium 10 Cerebro tool, with unlimited searches.
These plans go from $97/month, $197/month and $397/month for the Platinum, Diamond and Elite respectively, and also gives you access to all of the tools in the platform (gives you additional searches and functions for some of the tools as you go) and also gives you some other cool stuff, like monthly meetings, in-person training, and a FaceBook group.
I would personally recommend the Platinum plan ($97/month) because for just around $50/month more, you get EVERY single other tool that you could possibly need, included. It’s such a little additional investment, that it sure is something to consider.
For more information, make sure to check out the Helium 10 pricing plans.
Helium 10 Cerebro: Free Plan
If you want to try out the platform, you’ll also have the ability to get access to the Cerebro tool this way.
Unfortunately, you’ll only get access to 2 free searches per day with the tool (which is extremely limited in my opinion).
Also…you’re not able to actually filter the results you get at all. Which is kind of a bummer to be honest. 😐
In hindsight…you do also get access to the free version of some of the other tools, like the Index Checker, the Frankenstein, the Black Box…and so on. So it does allow for some flexibility in that sense.
- If you’re interested in trying out Helium 10 for free, you can click on this link here, or by clicking on any one of the buttons on this page. This will allow you to get yourself a free account, and see for yourself if you like the software or not.
- If you want to go ahead and actually make use of the tool as a customer, and you want to get a little discount, you can use our Helium 10 Discount Codes. You can choose between getting 50% off of your first month, or 10% off for your first year, with 2 months for free (which makes it a 25% off discount).