Helium 10 Features. What Does This Platform Accomplish?

If you’re looking to start a business selling products on Amazon, then you’ll most likely need tools to help you find products that will make you money, beat out your competitors, boost your listings to the first page of search results, and help you claim refunds on lost or damaged products.

Believe it or not, there’s one suite of software that can do all of this and more for you, and that’s Helium 10.

Whether or not you’re familiar with selling products through Amazon’s FBA service already, Helium 10 has pretty much everything you need to make your business truly successful, and in this article, we’ll be going over some of the top Helium 10 features that make it a such a powerful seller’s tool, and something that is worth trying out.

Helium 10 Features: The Tools

In this section, we’ll be going over some of the main tools that the platform has, so that you get an idea of what they do.

The software platform, currently has over 20 different tools, and we won’t be discussing all of them here (you can learn more about them in our main Helium 10 article, here).

But with it, you can do everything form keyword research, competition analysis, sales volume estimations, profitability calculators, finding trending products, reimbursing lost inventory, PPC campaigns…and much more.

Some of the tools include: 

Helium 10 Black Box

The first thing a seller needs is products to sell, and if you’re having trouble finding good ones, then the Helium 10 Black Box is the tool to use.

Black Box allows you to search for successful products on Amazon based on a variety of criteria, including: 

  • General category
  • Price
  • Monthly revenue
  • Minimum review count
  • Shipping size tier

This tool can also search for products in Amazon marketplaces worldwide, so you’re not limited to products that are only available in your general area.

This tool is super powerful, and is the cornerstone of your initial research. You can learn more about the tool, in this article here

Helium 10 Features

Helium 10 Cerebro

If you want to make sure that your product listing will be successful, then one of the most important things you need to do is find the right keywords to use.

The Helium 10 Cerebro is an advanced keyword-searching tool that can show you all the keywords a certain product ranks for, but it can also help you find lucrative products themselves.

By plugging in a product’s ASIN into Cerebro, you can get a list of the keywords for that product.  

What’s cool about Cerebro is that it can analyze and display a variety of data about each keyword, including the search volume for each keyword and the number of competing products for any given keyword.

Cerebro calculates all of this data into a “Cerebro IQ Score” that is developed for each keyword. The Cerebro IQ Score is essentially a measure of how good that particular keyword is overall.

Helium 10 Magnet

The Helium 10 Magnet tool, is another Helium 10 tool that is invaluable for researching and finding different keywords. By entering a phrase or keyword into Magnet’s search feature, you can get a list of similar keywords sorted by overall relevancy.

It’s similar to the Cerebro tool, the difference being that with the Cerebro, you’re adding an ASIN (finding keywords based on the reverse ASIN keyword lookup), whereas here, you’re manually adding the keywords.

Like Cerebro, Magnet also comes with a number of filters that you can use to refine your search results. You can filter your results according to:

  • Maximum number of words per key phrase
  • Minimum or maximum search volume
  • Number of competing products
  • Magnet IQ Score (similar to the Cerebro IQ Score)

And since Magnet gets all of its data directly from Amazon, you can be sure that it’s all highly accurate and actually useful. 

Helium 10 Features 2

Helium 10 Frankenstein

Using the powerful Helium 10 Magnet and Cerebro keyword research tools, you’ll get a lot of different results.

With that said…you may still be looking at a list of hundreds or even thousands of relevant keywords to keep doing your research with…which kind of defeats the purpose of it all.

The Helium 10 Frankenstein is a tool that can take that list of keywords and refine it even further to create the most optimized keywords possible.

Frankenstein allows you to:

  • Add commas and spaces to key phrases.
  • Remove duplicate words/phrases from your list of keywords.
  • Convert all key phrases to lowercase.
  • Remove special characters and single letter words from keywords lists.
  • Filter by keyword phrase length and also see the most common words, to give you an idea of the word frequency.

What’s great about Helium 10 is that all of its tools are connected, making working with multiple tools at once very easy.

For example, you can export a list of keywords directly from Magnet into Frankenstein, meaning that you don’t manually have to copy and paste your entire list from one app to another. It may be a small detail, but it’s something that will ultimately save you a lot of time in the long run.

You can learn more about the Helium 10 Frankenstein tool, in this article, here.

Helium 10 Scribbles

If you’re trying to come up with a single totally optimized listing, that will allow your products to rank highly in the Amazon search engine, based on the most up-to-date ranking factors, then Scribbles is the tool to use.

Scribbles, basically serves as a map, to show you what your listing is expected to look like, to be able to rank, so that you can optimize it, by following those guidelines,

Scribbles, was one of the first Helium 10 tools to come out, and was what initiated the creation of the platform as a whole. It’s one of the more useful and robust tools within the platform, and you can’t actually get it individually (like you would with some of the other tools, through the a la carte option) without being a paid customers. Even with the free Helium 10 plan, you can only use it for 30 days.

After refining your keyword list in Frankenstein, you can then directly import your list into Scribbles and use it to generate listings that contain the most relevant keywords.

One neat feature of Scribbles is that it uses color-coding to display which keywords should be used first in your listing to ensure that your listing is as relevant and powerful as possible. Red words should be added first, followed by orange, green, blue, and black.

Scribbles also helps by automatically crossing out any previously used keywords, so that you don’t make the mistake of adding the same keyword more than once to any listing.

It also gives you an idea of keyword density, number of blackened keywords needed, optimal description and title length…and so on.

If you want to learn more about the Scribbles tool, you can check out this article on scribbles, here.

Helium 10 Refund Genie

When selling products through the FBA service, it can sometimes be difficult to be reimbursed if your products are lost or damaged during transit.

Usually, you’ll have to submit a report to Amazon, which can be complicated.

Refund Genie takes a lot of the time and effort out of getting reimbursed by filling out the report for you, which you can then upload to the seller central.

Amazon ships literally millions of packages each year, and it’s inevitable that some of them will be damaged, so it’s always good to have tools that help you out when push comes to shove.

Futhermore, this tool all by itself can make you back hundreds and possibly even thousands of dollars in lost funds, so it’s definitely something to keep in mind, if you’ve had trouble with lost packages and lost inventory, in the past. 

Helium 10 Misspellinator

The problem with keywords is that they only work if they’re actually typed incorrectly. Oftentimes, a misspelled keyword can cause you to lose traffic that you might otherwise have gotten. And people often type fast or don’t particularly care to proofread, so misspelled keywords aren’t a rare occurrence. 

In addition to this, there are also corner case situations, in which Amazon will allow for certain misspelled words to appear in their search engines. This is a great opportunity for you to target these keywords in your own listings, because your competitors probably won’t be…which basically results in more sales and more traffic, that essentially is untapped. 

With the Misspellinator tool, you can do either of these things: Find words that have been misspelled by mistake on your own listings, and find misspelled words that actually rank on the Amazon search engines, which nobody will be targeting (because it’s an incorrect spelling).

X-Ray (Extension for Google Chrome)

The X-Ray tool, is part of the Free Helium 10 Chrome extension and can be used while browsing the Amazon marketplace to display additional information that can help you make better decisions about what products might be good to sell.

X-Ray can display data based on the market competitiveness, monthly revenue, number of units sold, and number of reviews for any given product.

You can also use the X-Ray extension to filter keyword searches based on monthly revenue and number of reviews so that you can be sure that you’re only viewing keywords that meet your specific criteria.

Helium 10 Features: Other Resources

Apart from giving you all of the tools that you need, to start your own Amazon seller business and scale it to the moon, Helium 10 also offers some of the most useful resources (both free and paid) amongst Amazon seller platforms.

Some of the resources include: 

  • Freedom Ticket, Amazon seller online training course: This resource is an almost 90 video long training course, created by a 7 figure Amazon seller and Helium 10 Elite coach. It’s only available to Helium 10 Platinum, Diamond and Elite users.
  • Project X Video Series: This is a free 14 video training series on how to build your own online Amazon seller business, from the ground up, and step-by-step.
  • Webinars: This resource is a free library of longer videos (+1 hour) in which the speakers discuss different strategies, listing optimization, selling and fulfillment news, and a lot more.
  • Podcasts: This is a free podcast series that you can attend, every week or so, in which the team at Helium 10, interviews sellers, talk about news, different techniques and strategies that are working, and so on. You can also read the transcripts on the website and watch older episodes, from their library.
  • Academy and Resources: This resource, includes free trainings, ebooks, and other media that will help you get your feet wet and know the basics of selling on Amazon.

Helium 10 Features: Free Account And Free Chrome Extension

The Helium 10 platform, also allows its users, to both create a free Helium 10 account, as well as get access to their Chrome extension for free (which pretty much no other alternative out there is doing).

The Helium 10 free account, gives you access to a complete free dashboard and account (for which you don’t have to add any type of payment method) and allows you to get access to a lot of their main tools for free, and test drive them. These free versions, do have limited usage to them (in some cases you’ll be able to use them a few times, and in other cases, for a few days) and not all of the tools are available.

The Helium 10 free chrome extension, is a tool that you can add onto your chrome browser, and which gives you access to 5 distinct tools. These tools are the Xray product research tool (with up to 50 searches), the ASIN Grabber, the Profitability calculator, the inventory levels and the review insights tool.

If you want to learn more about the Chrome extension, you can check out this article, on the extension, here.

Helium 10 Features 3


Helium 10 is the most complete Amazon seller platform out there in the English speaking marketplace right now, hands down.

It offers the most robust and most vast set of tools (when compared to other options) the most complete set of resources, both paid, free, in regards to tutorials, most flexible payment options, a free chrome extension (no payment method required) and even a completely free account, for you to test out the tools through.

The Helium 10 features that I’ve gone through here, are just some of the things that the platform can accomplish for you, since it includes a bunch of other resources, free tools, seller services, payment processing services and more…

But if you’re interested in getting everything you need to start your own Amazon seller business, even if you’re a brand new beginner, a seasoned veteran, or even someone who’s just interested in using some of the tools, then Helium 10 definitely has everything you need and more. 

If you want to learn more about the Helium 10 platform, you can check out our complete Helium 10 review article, here.

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