Helium 10 Magnet Review. Premium Amazon Keyword Research Tool

Helium 10 is one of the most popular software suites available for sellers using Amazon’s FBA service out there on the marketplace today.

It comes with a variety of tools that make researching keywords and creating successful listings incredibly easy. One of the most important of the keyword research tools in particular, that the software platform has to offer, is the Helium 10 Magnet.

In this short post/article, I’ll be going over exactly what the Helium 10 Magnet is and how you can use it to get your products to the top of customers’ search results every time.

Helium 10 Magnet
Search results for “tshirt” using the Helium 10 Magnet keyword research tool

What Is Magnet?

The Helium 10 Magnet, is a tool for Amazon sellers that they can use to do research keywords on the Amazon marketplace.

By entering a seed keyword, the Helium 10 Magnet can give you a list of tons of other related keywords to that main one you’ve just entered. 

You can use Magnet to search for:

  • Find keywords related to your seed keyword.
  • Find and filter through the most high-volume keywords.
  • You can find and pick out, the most “actionable” or “intentional” keywords (the ones that prompt the most people to click on them).
  • Any competing products related to the product or keyword that you originally searched for.
  • Fiding the top products based on your initial seed keyword.

Magnet is built solely for use by Amazon sellers, and as such, it takes all of its data from Amazon alone. This is good because it means you don’t have to worry about results from other search engines getting mixed in and screwing up your data.

It’s also extremely powerful, trustworthy and does give you massive amounts of data, when compared to some alternatives. It’s also fairly accurate and doesn’t return too many keywords that are not relevant, like other keyword research tools.

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How To Use Magnet?

Before you start using Magnet, it helps if you have some pre-existing ideas of some products you want to sell.

The Helium 10 Black Box tool can help you out in this regard, as it allows you to search for the most popular products on Amazon which you can filter by price, review count, general category, and more.

Once you’ve found a specific product or a type of product that you want to sell, you should use the Helium 10 Cerebro tool to search for the top list of keywords for that product. Once you’ve figured out what the best keyword for your needs is, it’s time to use the Helium 10 Magnet.

To start, simply open the Magnet app from your Helium 10 dashboard and enter your chosen keywords that you’re interested in targeting. You can search for a single keyword or up to 200 separate keywords at once.

Once you do this, Magnet will provide you with a huge list of keywords that are related to the keyword(s) you originally entered. You can use these keywords to get a general idea of what people are searching for on Amazon or use them to develop more effective listings of your own.

The Helium Magnet  toolcan search for keywords in eight different regional Amazon markets, which include:

  • Amazon US
  • Amazon Canada
  • Amazon UK
  • Amazon Germany
  • Amazon Spain
  • Amazon Italy
  • Amazon France
  • Amazon India

Make sure you select the right marketplace relative to your research before entering your keyword! And keep in mind that if you intend to sell your products in more than one regional Amazon marketplace, you’ll have to run separate searches for each area.

The Helium 10 Magnet also saves all of your previous keyword searches, so you can easily look for any keywords that you’ve searched for already and search for them again if you want.

Magnet Filters and Information

Of course, having tons of keywords to choose from doesn’t help you all that much if none of them are particularly relevant. To that end, the Helium 10 Magnet tool, comes with a ton of different filters that you can use to refine your search results and sort out irrelevant keywords, or keywords that just don’t make sense.

You can use Magnet to filter your search results based on:

  • The Magnet IQ Score for any given keyword (the Magnet IQ Score is essentially a measure of how much potential for success a specific keyword has)
  • The minimum or maximum search volume for your keyword, depending on what you’re looking for 
  • The word count of your key phrase, which you can limit to, say, 4 or 5 to find longer tail keywords
  • The number of competing products

You can also use advanced filters to exclude or include certain words on your keyphrases. This is especially important if you want to exclude words like specific brand names from your search results, or if you 100% want to only show keyphrases with your word only.

For example, in the image below, I made a search for “tshirt”, but I got results both in the form of “tshirt” and “t shirt”. If I wanted to include only the words “tshirt” and not “t shirt”, I could do that with the help of the advanced filter.

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The Helium 10 Magnet also provides you with a lot of data to help you determine if your main keyword is an effective one or not. Whenever you search a keyword or key phrase, Magnet gives you the following info:

  • The total search volume of your keyword in the previous month.
  • The types of searches that are included in the results (organic, Smart Complete, or Amazon recommended).
  • An estimate on the CPR 8-Day Giveaways required to get your listing on the first page of the search results.
  • The Magnet IQ Score for that keyword. 
  • The total number of keywords related to your original keyword. 
  • The number of organic, Smart Complete, and Amazon recommended search matches for your keyword. 
  • The top three products based on the keyword you searched. 
  • The word frequency of each word in the list of related keywords. 

You can use all of this information to learn more about your keywords, see what is needed to bump up to the first page of Amazon, and even find blind spots and potential underserved buyer keywords.

Test The Waters: Helium 10 Magnet Free Account

Helium 10, offers its users, a completely FREE Helium 10 account so as to test out some of the tools out.

Your free account, gives you access to some of the tools, at a limited usage. If you want to try out the Helium 10 Magent tool (which is one of the tools you can try out for free) you can easily sign up for a free account, and start using it. You do get only 2 searches per month with it on the free plan, but it’s still nice to have.

Helium 10 Magnet 2
A search I made using Helium 10 Magnet, for the keyword “tshirt”

Refining Your Results Further

Once you have your final list of keywords, you have the ability to keep on fine-tuning them from there.

You can instantly remove any keyword from your list by clicking the “X” next to the keywords. These keywords are stored in a “Deleted Words” file, so you can add keywords back into your list any time after deleting them.

You can also use the “Common Words” function to add or remove any words you want from your search results.


Helium 10 is a powerful set of software for anyone wanting to sell products on Amazon, and the Helium 10 Magnet tool is one of the most important tools within the platform. When it comes to searching for keywords and giving you relevant information to help you develop killer listings, it’s hard to do better than Magnet.

And the best part about Helium 10 is that you can try it out totally free of charge. With Helium 10’s free monthly plan, you get temporary access to pretty much everything that is offered in the paid plans so that you can test everything out and get a feel for how it all works.

If you want to get a free Helium 10 account, you can get one here and if you already want to start using Helium 10, but want to get a massive discount, you can check out our Helium 10 coupon codes here or by clicking on any one of the buttons on this page.

If you’re interested in finding out more about Helium 10 or the Magnet tool, you can get all the info you need from the official Helium 10 website.

Alternatively, you can head over to our complete Helium 10 review article, here.

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