Helium 10 Vs AmzScout. Which Is The Better Platform?

Helium 10 and Amzscout are two of the most popular Amazon seller platforms available in the marketplace today. But which is the better option of the two?

In this short Helium 10 Vs AmzScout review post, we’ll look at what each of these platforms has to offer, how they can help you launch and grow your Amazon business and how they stack up against each other when it comes to pricing, features and more.

Let’s check it out.

Helium 10 Vs AmzScout

Helium 10 VS Amzscout: Features

Each of these platforms has features that sets it apart from others. When deciding which platform to use, you’ll obviously have to compare features, to see which one has the features that you’ll need. 

In this section we’ll go over the main features of both platforms.

Helium 10 Features

Helium 10 is an all-in-one Amazon seller platform. It provides you with all the tools you’d require to start your Amazon business and scale it up if you’re already a veteran seller.

Not only does it have a bunch of different seller tools, but it also has a ton of resources outside of the tools, like free webinars, podcasts with industry experts and other sellers, how to videos, free ebooks, other tools like PPC audit tools, and much more.

When it comes to tools, some of the tools you’ll get with Helium 10 are:

  • Keyword Research

Helium 10 has tools such as the Helium 10 Magnet and the Helium 10 Cerebro that you can use to conduct extensive keyword research for your listings. 

Cerebro allows you to use reverse ASIN to get insights about your competitor’s keyword strategy. If there are any keywords that they’re ranking for, then you can use them to expand your organic reach, and the Helium 10 Magnet, makes it easy to identify relevant keywords that can increase your organic traffic, based on a seed keyword list.

These tools are amongst the most powerful and useful tools inside the platform. They are reliable, accurate and extremely crucial to be able to compete in the Amazon marketplace.

Helium 10 keyword research tool
  • Listing Optimization 

Once you’ve searched for valuable keywords, Helium 10 provides tools to help you optimize your product listings using them. 

The Helium 10 Scribbles is the main listing optimization tool offered in Helium 10. It ensures that you make use of all the important keywords, and that you place them correctly in your listing. 

This makes your product listing more visible in search results and ensures that the right audience is able to find it. 

  • Analytic Tools

This platform also provides you with tools to keep an eye on the market, your competitors, and your product’s performance. 

Market Tracker is a tool that gives you a view of what’s happening in the market, helping you shape your decisions. This rids of guesswork when it comes to making decisions that can impact your sales. 

  • Product Research 

Looking for the right products to build a profitable Amazon business? Helium 10 has tools that can help you find the right products with just a few clicks. 

Their Blackbox tool allows you to search products in a database of more than 450+ million products. 

You can search by review ratings, price, estimated monthly sales, category, and more. Results are available in seconds, saving you from the hustle of browsing various marketplaces looking for profitable products. 

Trendster is another product research tool available on Helium 10 that allows you to visualize how a product may perform in the market in a given period. This allows you to find out whether it’ll be able to sell well all year round, or whether there will be any demand fluctuations. 

Helium 10 Black box product research tool

On top of some of the tools which were mentioned above (there are a bunch more) the Helium 10 platform, comes with a bunch of different resources, like:

  • A free downloadable chrome extension (the #1 downloaded Amazon seller chrome extension on the marketplace)
  • A free webinar library with expert sellers and other industry leaders.
  • Amazon training in the form of an online course (for paying customers).
  • A free weekly podcast series.
  • Guides, eBooks and how to videos. 
  • Free keywords research tools and PPC audit tools.

The Helium 10 chrome extension has more than 300,000 downloads, and it allows you to conduct keyword research, track search term rankings, product research, and also keep an eye on your competitors. 

Resources such as webinars, podcasts, and eBooks provide you with essential tips on strategies you can use to boost your Amazon business, and Helium 10 does an amazing job at curating and compiling the best resources (mostly free too) on the web, for Amazon sellers.

Amzscout Features

Amzscout also provides you with features that can help you advance your business on Amazon, and is, just like in the case of Helium 10, a software platform that gives you the tools that you need to help you sell and optimize your sales.

This software platform, also has both a web-based toolbox, (with some tools like keyword research a product database tool and, a product tracker and a reverse ASIN keyword tool) as well as a chrome extension.

Amzscout, has a lot fewer features and resources than Helium 10 does, and for that, it is also a lot cheaper. 


Helium 10 Vs AmzScout
Amzscout software platform for Amazon sellers

When it comes to features, some of these include:

  • Product Database & Product Tracker 

Allows you to search for the ideal products that fit your criteria among millions of choices. You can easily find products that will perform well in the market and make you money.

The product tracker allows you to store product ideas that you find in the database. You can check them here at any time and also monitor their performance.

  • Amazon Keyword Research 

This tool allows you to scout for keywords that are on high demand on Amazon marketplaces. You can also identify keywords that have low competition to better optimize your listings for rankings. You don’t get as much data as with some tools like Helium 10, but it’s good enough to get things done.

Amzscout keyword research tool. Not as powerful as something like the Helium 10 Magnet, but will still get the job done. You can filter through search volume and export your curated results.
  • Amazon Keyword Tracker 

This tool allows you to get a view of how the keywords that you’ve used in your listing are performing. With this, you can make necessary edits to optimize your listings further and make better use of keywords that have a better ranking. 

You can access Amzscout features on either the Amzscout web app or the browser extension which has around 100,000 downloads. 

  • Amzscout PRO Extension

Like the app, the Amzscout extension also allows you to find the right products for your business. This extension is free for 10 days, and has over 100,000 downloads on the Chrome web store, which is not bad, considering Helium 10 has 300,000 and is the number one extension.

You can use the extension to search for the most reliable sourcing options, to check competition, and optimize your listings. The features available on the extension include:

  • Estimate monthly revenue and sales estimates for your product searches. 
  • Sales History for the specific product.
  • Listing quality analysis, which basically tells you how optimized the listing is.
  • Main keywords used on the product you’re researching.

Amzscout chrome extension

Helium 10 VS Amzscout: Pricing

Helium 10 Pricing 

Helium 10 has the most flexible and most wide array of pricing options on the marketplace, when it comes to Amazon seller tools, that you’ll probably find.

Not only does Helium 10 allow new users to try their features without a subscription through the free plan (which will give you limited access to multiple of their tools, without having to enter any payment information).

But it also gives you the ability to “cherry-pick” from some of their tools, those which you do want to use (like the keyword research tools, some of the list optimization tools and some product research tools), without having to actually buy the whole platform to do so, using their a la carte pricing option.

When it comes to the general pricing options, Helium 10 has the following:

  • Platinum Plan – $97/month
  • Diamond Plan – $197/month
  • Elite Plan – $397/month

Each of these come with a 30-day money back guarantee, in case you’re unhappy with the software. The free account is yours for life, and the chrome extension is available for unlimited use with all paid plans.

Helium 10 pricing plans

Amzscout Pricing

The Amzscout PRO Extension, is a lot cheaper than its Helium 10 counterpart since it isn’t as flexible and doesn’t have many of the features that the Helium 10 software does.

When it comes to pricing, the Amzscout software has only two different plans for you to choose from:

  • PRO extension:

This one comes at $44.99/month, or $14.9/month for the annual plan ($179 billed annually).

  • Amazon Sellers Bundle:

This plan goes for $49.89/month, or $24.9/month for the annual plan ($299 billed annually).

Amzsout also currently allows for its users to get access to the software, for a one time price instead of for a monthly pricing, which is something pretty much no other platform is allowing for.

Regardless of plan you choose, you’ll have a 10-day money back guarantee that allows you to get a full refund if you’re not satisfied.

Note that the extension option, doesn’t include tools like the keyword tracker, the Amazon insights or the product database, but only includes the extension and the Amazon sellers course. If you want to learn more, make sure to check this site, here.

Amzscout pricing options. Note that the Extension doesn’t include much of the tools like the rank tracker and database.

Helium 10 Vs Amzscout Conclusion

Alrighty, so that would conclude our Helium 10 vs Amzscout post. 

When it comes to selling on Amazon, both of the tools are useful and are a good choice in their own right, although Helium 10 is a lot more complete than Amzscout, since there are certain things that you’ll not be able to do with the latter. 

If you’re on a budget, or don’t want to pay for a monthly subscription, but still want to have access to the main keyword research tools and ranking tracker tools, then Amzscout (particularly the one time pricing option) is probably your best bet. 

If on the other hand, have a budget to spend, and want the absolute best of the best and most complete platform, you can’t go wrong with Helium 10

Helium 10 provides a lot of opportunities to use their tools, and you can try out their platform and chrome extension completely for free without needing any commitment at all. Amzscout on the other hand has lower monthly prices but lacks in terms of free trials, flexibility when it comes to pricing options, tools and resources.


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