Between GrooveFunnels and WordPress, what should platform should you choose? Many people will naturally tell you to opt for WordPress. Simply because, it’s one of the biggest online content management systems online.
And I would agree…
The site that you’re on right now (as well as 38% of the sites online, if I recall correctly) is built on WordPress, and I don’t see it going anywhere, any time soon.
WordPress may be a powerful platform…but, it is not niche-based. It is true that you can build any kind of website with it, but you have to be pretty tech-savvy to be able to make it work. It requires some time to get used to and a lot of pieces working together, for it to look nice and tidy.
In this GrooveFunnels vs WordPress review post, I’ll be going over both of the platforms, the features, the pricing, and as much as I can regarding the platforms, so that you can choose accordingly, depending on your situation.
So let’s check it out. 😃
First off, let’s look at what each of the individual software platforms are, and what are some of the main features of them.
What Is GrooveFunnels?
GrooveFunnels is an all-in-one digital marketing solution.
It was created by the former CEO of Kartra, Mike Filsaime, and the team of GrooveDigital at the end of 2019, and the idea behind it is that it’s a hub for all of your marketing needs. A centralized platform with multiple interconnected tools, that allow you to do anything and everything you want online, when it comes to digital marketing and selling online.
With GrooveFunnels, you can build landing pages, and complete websites from scratch or with the help of some templates, you can do email marketing, create opt-in email subscription forms, sell your own digital products, create membership sites, host videos with their video player, create blogs, run webinars…and a lot more.
GrooveFunnels, can be mistaken for a simple website builder, but the truth is, that it does much more than that. I’ve extensively written about the platform, here on my site, but you can learn more about it in my main GrooveFunnels article here.
What Is WordPress?
WordPress, as opposed to GrooveFunnels is a content management system (CMS). Before you can build a website, you need a system where you can upload photos, videos, and texts. Without a system like this, you cannot build a website.
WordPress is one of the most popular, well-known and more utilized CMS out there today. It’s used by something like 38% of all the sites on the web, is intuitive to use, fairly easy to learn and pretty much infinitely customizable.
WordPress was created in the beginning as a blog-publishing method but has since evolved to be able to support different contents like forums, membership sites, learning management systems, and even online stores.
This is thanks to it being open source, and powered by it’s trademark “themes” and “plugin” features, which are the backbone of the platform and allow for unlimited customization.
WordPress is also not necessarily so focused on the “selling” or “marketing” side of things, like GrooveFunnels appears to be (although it totally can be). WordPress is moreso designed to manage the content. You can then choose to make your content more marketing related, or simply use it for your own leisure.
There are two types of “WordPress”. These are WordPress.org and WordPress.com. They’re priced differently, but they both work 100% the same. With the .org verison, you need to subscribe to a web hosting service provider. With the .com version, the company will take offer the hosting for you.
All in all, with WordPress, you can install various plug-ins to convert your site into a store, a sales funnel, a blog, a membership site. You can do pretty much anything you want with it.
Let’s now look at some of the features of the GrooveFunnels platform:
- Sell Your Digital Products – You can upload and sell unlimited digital products onto your accounts. You can customize everything from base price, add discounts, add upsells and downsells, modify the payment processing, and generate complete checkout pages, sales funnels and sales pipeline.
- Membership Site Builder – If you’re interested in running a membership based site, or subscription-based content, you can easily create one inside of GrooveFunnels, with the use of GrooveMember. It will allow you to drip-feed content, lock content and manage your users and customers.
- Integrated Email Autoresponder– the company has another tool called GrooveMail. This is an integrated email marketing software, that will allow you to build opt-in forms in your landing pages so you can gather email addresses, as well as create automated email responses, broadcasts, sequences, and you can store up to 10,000 email contacts.
- Affiliate Program – GrooveFunnels also allows you to create a complete affiliate program for any one of your products, with the help of the GrooveAffiliate tool. With it, you’ll be able to see statistics, clicks, refunds, pending commissions, it’ll allow you to set the commissions, manage affiliates, see all their sales, and so on. You can also sign up to promote high converting and high-quality products from their marketplace.
These are just some of the features of GrooveFunnels. GrooveFunnels will also give you the chance to create blogs, deal with tickets through a helpdesk feature, run webinars, host videos, schedule events through a calendar scheduling tool…and a lot lot more. Check out this video below, where I go over everything, in more detail:😉
WordPress has obviously more features as it offers unlimited possibilities.
- Free Themes – You can customize your site, from top to bottom, with the use of their free themes. There are hundreds of free themes you can use for WordPress, and it doesn’t matter what business you are in, you will find themes you can use.
Some of the themes come with recommended plugins, and some even come with built-in pages (privacy pages and even homepages). This helps you save tons of time, and all of them look professional.
- Plug-ins – The bread and butter of WordPress. There are thousands of plug-ins available in the WordPress platform, that you can download for free (some are paid).
You can add SEO plugins, plugins to add optin-forms, plugins to help you create landing pages, to help your bounce rate go down, to help you create tables of contents, and see analytics, or create pop-ups, or copy-protect your posts, or image compress your images…there is literally no end to what you can do.
- E-Commerce – You can also convert your website into a store, with the help of some of the plugins. The most common way to do this is through the WooCommerce plugin. What you have to do is to install WooCommerce, and then your WordPress site suddenly turns into a store.
From here, you can upload products to your site, add the prices, discount codes, and then also have a checkout system plus a shopping cart system. Talk about flexibility!
- Memberships – If you want, WordPress also allows you to monetize your site into a membership website., with the help of plugins. You can restrict content to members only, you can offer free membership, or you can charge money. You can drip-feed content and create trials, charge as much and as little as you want, and create a nice little recurring income stream for yourself.
- Blogs – Last but not least…you can, of course, create a complete blog that is SEO optimized (like this one!). This is what WordPress is best known for, and all you need to do, is to upload your content, add images, and then create blog categories.
With only a few ticks of a button, you can have an organized blog site…and…the best plugin configuration that is tried and tested to allow your content to be SEO optimized, to rank in the search engines, and to start getting you visitors.
GrooveFunnels Vs WordPress: Pricing
Let’s now look at the pricing, for each of the software platforms.
GrooveFunnels currently has 4 different pricing points: GrooveFunnels FREE Base Account, GrooveFunnels Silver, GrooveFunnels Gold, GrooveFunnels Platinum.
The GrooveFunnels Free Base Account – This is a completely free, GrooveFunnels account, which will give you GroovePages lite (the page builder), GrooveSell (the sales funnel building platform) and GrooveAffiliate (the affiliate dashboard and marketplace tool).
With the GrooveFunnels Free Base Account, you also get a free SSL certificate (provided by CloudFlare) and up to 3 custom domain integrations. This means that you don’t need to pay for hosting, since GrooveFunnels will host up to 3 sites for you, thanks to their top tier Amazon hosting.
This is one of the best free software offers around. With it, you can literally build your site, create and sell a digital product (with all the sales pages and pricings) and host an affiliate marketing program (or sign up to become an affiliate)…all 100% for free, no credit card required, and you can have your site running for literally… as little as $1/month or even less ($12/year for the domain name, since hosting is covered). Crazy.
The GrooveFunnels Silver – This plan cost $99/month, and in addition to giving you the tools from the base account, it’ll also upgrade your GroovePages lite version, to pro (unlimited everything) it’ll give you GrooveVideo (video hosting player), GrooveMember (membership site builder), GrooveMail (email autoresponder with 10k contacts limit).
The GrooveFunnels Gold – The gold plan, costs $199/month, and will give you the tools from the silver plan, but will also include GrooveBlog (blog building tool to compete with WordPress), GrooveDesk (support desk platform) and GrooveCalendar (calendar scheduling tool).
The GrooveFunnels Platinum – This is the more premium plan, inside of the GrooveFunnels platform. It’ll cost $299/month, and will include all of the tools in all of the previous plans, and also GrooveSurvey (survey building tool), GrooveQuiz (quiz building software), GroovePages for Shopify (in-app download) and GrooveWebinar live and automated (webinar builder and hoster).
When it comes to WordPress…there is a bit of a distinction we have to mention, before we proceed.
There are 2 different “versions” of WordPress: WordPress.org, and WordPress.com
WordPress.com allows you to set up your site with them, 100% for free. But there are some restrictions:
- You’ll be granted only a subdomain.
- You can’t remove the WordPress “branding/watermark”
- You have a limited capacity and can’t monetize your blog or install plugins or professional themes
Apart from this, they allow you to upgrade to their hosting plans, which go from $8/month to $52/month, billed annually for their 4 different plans (personal, premium, business and e-commerce) and you can do so from within the platform.
Now…pretty much nobody recommends using WordPress as a hosting company for your site. It’s just not the most efficient way to do things.
WordPress, as we mentioned, does content management very well…but let’s leave the hosting, to a proper hosting company.
For this reason, you’ll want to have a hosting company host your domain name, and have WordPress, manage your content. This is where WordPress.org, comes in.
With WordPress.org, you can have a completely functioning website, and it’ll cost you as little as $13-$15/year for the domain name, and as little as 5 to $15/month for the hosting. You can buy the domain name in a site like NameCheap host it with a hosting company, like BlueHost or SiteGround.
Once again, this is the better option out of the two, because you’ll be using a more dedicated hosting company for the hosting, and WordPress only as the content management and display system.
Can GrooveFunnels Integrate With WordPress?
One of the more common questions that gets asked, when it comes to GrooveFunnels (since WordPress is the more popular platform) is something along the lines of: “How to integrate GrooveFunnels into WordPress” or “How to connect GrooveFunnels with WordPress”.
The answer to this question…you actually can’t do it (at least not right now).
This also means, that if you have a domain name, and point it to GrooveFunnels free hosting…you’ll not be able to upload the WordPress framework onto your site. It’s either GrooveFunnels, or WordPress…your choice.
There might be a way to do so in the future (the closest thing to something like this, is the GroovePages in-store app in the Shopify platform) but as of the writing of this article, there is no way for you to integrate GrooveFunnels with WordPress.
GrooveFunnels wants to actually compete with WordPress, and intends on creating a blogging platform GrooveBlog, so as to have you completely leave the platform altogether. So unless there is a huge cry out, and a barrage of people asking for WordPress integration for something like GroovePages, it’ll probably be a ways away.
GrooveFunnels vs WordPress Conclusion…Which One To Use
Alright, so now we’ve gone over some of the features, the pricing and what you can be expected to do with both of the platforms…but which one should you actually choose?
This is a tough question, because both of these platforms are extremely powerful, and have different functionalities…but let’s try to distill it down to a few key instances, that might make one, better than the other.
You should use GrooveFunnels if:
- You want a flexible platform, that is powerful, clean, will get the job done, is modern…and you’re not afraid to pay for it.
- You’re not so keen on maintaining a blog, but still want to have the option open.
- You want to run your business on a brand new technology, that is interconnected (aka “smart”) and under one same roof.
- You want to create sales funnels, and sell products online with a robust potent software.
- You want to be at the forefront of digital marketing, onboard a revolutionary and groundbreaking product.
You want to use WordPress if:
- You want a complete platform that is proven, battle-tested, and has stood the test of time.
- You’re just starting out, and want to create your first online blog or website, without paying too much to do so.
- You do not want to have limitations and want to be able to customize every little detail of your site.
- You have no intention of running a “big business” from the getgo (although you can transition later on, easily).
- You’re not afraid to learn about plugins, integration, SEO, DNS records and other fancy words.
As you see…each platform is a different beast. They both allow for the same things (albeit in a bit of a different form) as well as different things.
- For example, GrooveFunnels is better at creating landing pages (since WordPress wasn’t even built for that in mind) and has integrated email autoresponders (which WordPress doesn’t have) and allows for a lot of different functions…
- Whereas WordPress allows for easy content management, it has been around for ages, has literally hundreds of thousands of customized plugins you can choose from (some of which allow for the same features as GrooveFunnels, including the autoresponder and landing page builder) has thousands of themes, is very SEO optimized, etc.
It really comes down to what you want to do!
I’m personally using both. I’ve both created multiple pages and email sequences on GrooveFunnels, while simultaneously working on all my 12 (yikes) WordPress sites, so the world is your oyster!
I hope that this article was helpul enough, to at least give you a glimpse of what you can accomplish.
I highly recommend you both test out WordPress, AND you try GrooveFunnels for free. One thing is for sure, the domain name, is non-negotiable. With your domain name, you can connect to the free GrooveFunnels hosting, and take it from there, or, get hosting from Bluehost or SiteGround…and go to town!
If you have any questions, feel free to leave them in the comments below! 😃