Is Helium 10 Accurate?

Helium 10 is a quality software that is both affordable and effective in terms of how well it functions as a tool on Amazon as a seller. It’s one of the many tools available today that make it possible (even easy) for beginners to start selling their products on Amazon. 

The use of this tool can greatly help sellers understand which products are popular on Amazon and how they can market the same to rake in profits. Helium 10 is one of the best software and Amazon SEO tools available today so it’s only natural for most people to wonder whether or not it’s accurate. 

In this article, we’ll try answering the question “Is Helium 10 accurate?” to the best of our ability. We’ll go through a few points which will help you decide whether or not Helium 10 is a good tool to invest in. and if it’s worth your time.

Is Helium 10 Accurate?

In order to determine whether or not Helium 10 is accurate, we’ll have to go through the features of the best tools on this platform, since the tools are the main “analytical” components. 

While Helium 10 consists of 17 tools in total, for the sake of convenience I’ve mentioned only 6 here. If you want to learn more about the Helium 10 platform, you can check out our complete article on it here.

  • X-Ray Browser Extension 

This great tool can provide some of the most advanced product research results on the internet, which is a huge advantage when it comes to selling on a platform as large as Amazon.

The Helium 10 X-ray, allows you to see some crazy powerful and useful data, that you can use for you your product research (and of which you can learn more about, here) and as you can imagine, this would take up hours if not weeks of your time if you’d done your own research. 

As a seller, you can get a quick overview of the Amazon market in real-time. In order to use it, you simply need to open X-ray on any search result of your choice. X-ray will then validate potential product opportunities.

When it comes to the accuracy of the tool, you’ll be getting great, fresh and relevant data, since the X-ray tool also provides you with accurate sales estimates (96%) based on a 30 day best seller rank history. 

  • Cerebro Reverse ASIN Search 

This tool is mainly aimed towards helping you evaluate and judge competitor performance. A spying tool, if you will.

Spy tools and keywords research tools, like the Helium 10 Cerebro need to be well refined, up to date, and super accurate. Fortunately, the Helium 10 Cerebro does a good job of both expanding on the keywords you’re researching, as well as giving you keywords ideas that might branch out from that main search.

It digs up the data of competitors to help you identify the best keywords. The way it does that, is by you simply entering any product URL into the tool, with which it’ll give you related keywords to that product. 

You can there compare ASINS of your competitors and try to figure out what works best for you. Additionally, it has an IQ score that allows you to evaluate the quality of a product. Products with a high IQ score are those that have a lot of searches with less competition. 

One of the best features of this tool is that it doesn’t only give you keywords, it gives you key phrases too. This can be especially helpful for those who struggle with penning down product descriptions and don’t know where to start. 

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When it comes to accuracy, one of the main issues a lot of people have for example, is the search volume of the terms. 

Every tool has a different set of parameters it takes into consideration, to give you an estimate of the actual searches that happen on the marketplace. However, none of them are 100% accurate, as only the Amazon platform knows how many searches a particular product gets. So even though the Helium 10 Cerebro tool in particular, is accurate (and might even be the most accurate) know that you can, it won’t always be spot on.

  • Helium 10 Magnet 

The Helium 10 Magnet (or as it is now known, Magnet 2) may as well be the best tool Helium 10 has to offer. It’s basically a keyword research tool that helps you discover which keywords work well enough for you to include in your product listing.

This research tool is much more accurate and reliable than one of its competitors, Merchant Words, which is quite popular too.

In fact, the data Merchant Words provides you with can even be considered inaccurate when compared to Magnet. Magnet instantly provides you with accurate sales search volume figures along with the keyword suggestions. 

The exact search volume data is especially useful as it helps you get a clear idea of demand. The competitors are ranked here in the proper order which makes it an accurate indicator of competitor analysis. It also reveals terms that you should be targeting in order to bring traffic to your listing. 

Similar to what we mentioned with the Helium 10 Cerebro, keyword research tools are not 100% accurate, all of the time, and give you a rough estimate (based on the tools parameters) of what the searches are on the Amazon marketplace. You can trust however, that with over 700,000 customers world-wide, the Helium 10 platform has to be at least sufficiently accurate to stay in business.

Is Helium 10 Accurate
  • Keyword Tracker

Helium 10’s keyword tracker can be used over an extended period of time to track the performance of keyword included in any product listing. It’s one of the most popular and accurate tools that Helium 10 offers. You can use it along with the Magnet and Cerebro tools to the efficiency of its working. 

So how does it work? Once you add a search word in the keyword tracker, the search results rank is updated daily. You’ll be able to view any changes and the impact created by product titles and ads. Be sure to check out products with a low volume of sales too as this can provide some useful information. 

  • Scribbles Listing Optimizer 

The Helium 10 Scribbles listing optimizer is a tool that ensures that no keywords are missed out from a listing. This is especially useful when it comes to keeping important keywords in play. 

When the keyword organization is automated with regards to titles and descriptions, this tool can optimize the listing of any product. The optimization helps drive traffic to your product listing. This is not only useful for titles and descriptions but for bullet points as well.

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When it comes to the accuracy of this tool in particular, not only was Scribbles one of the first Helium 10 tools (which gave birth to the platform as a whole) but to work it also takes into consideration multiple Amazon search engine ranking factors, like the length of the title, product description, bullet points, keyword density and blackened keywords as well. These ranking factors are up to date, and are constantly being review and updated (and even discussed on the podcasts and webinars) so you can make sure you’re dealing with the latest updates on how you need to create your product listings, to rank. 

  • Refund Genie Inventory Reimbursement Finder 

This great tool can give you an accurate estimate of how much you as a seller can receive on damaged inventory. Chances are that you aren’t even aware of the damage or extent of damage so this tool helps eliminate the risks associated with damage related losses. 

The refund genie can provide you with detailed reports on submitting reimbursement requests on time with the help of accurate figure estimates. This is a tool most SEO platforms don’t possess so make sure you take advantage of it here. 


Having gone through the tools listed in the previous section you may now have a pretty good idea of how accurate Helium 10 is, which is fairly accurate.

Not only does it have some of the most powerful keyword research tools around (since it’s used by so many users) but they’re also constantly being updated, studied and taken care of, by the creators, so as to be the top, most accurate Amazon seller tools in the marketplace.

No tool or platform is going to be 100% accurate, and this is true even outside of the Amazon seller universe. This is especially true for keyword research tools and competition tools, since knowing things like correct search volume, number of sales, the estimated number of competitors, and so on, is so important. But it can also go beyond those tools.  

For example in Google SEO, out of the multiple different tools available, there is one that is the most recommended tool (which in the case of Amazon seller tools, would be Helium 10) but then there are also tons of other alternatives to that main tool (in the case of Helium 10, there are a few) which have their own parameters with which they collect data. Usually, all of them differ and none will be 100% correct…

But you can make sure that the number 1 tool, is number 1 for a reason.

If you’re interested in learning more about Helium 10, you can check out our complete Helium 10 review article here.

You can also get a Free Helium 10 account, here if you want to try out the platform for free.

If you already want to get going with the software, you can use our coupon codes, to get a massive discount on the plans.   

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